TY  - GEN
AU  - Kuratko, Donald F.
AU  - Hornsby,Jeffrey S.
TI  - New venture management: : the entrepreneur's roadmap/ 
SN  - 9781138208919
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - New business enterprises
KW  - Venture capital
KW  - Entrepreneurship
N1  - New venture opportunities --
New ventures : the quite giant --
Ideation : the concept --
Venture options : the pathways --
New venture development --
Marketing : the customer --
Legal considerations : the parameters --
Strategic pricing : the hook --
New venture finances --
Startup capital : the injection --
Financial statements : the scorecard --
Financial analysis : the gauges --
New venture growth --
Human resources : the people --
The business plan : the compass --
Scaling ventures : the future
ER  -