TY  - GEN
AU  - Voinea,Cosmina Lelia
AU  - Kranenburg,Hans van
TI  - Nonmarket strategic management
SN  - 9781138918290
U1  - 658.4012 
PY  - 2017///
CY  - London ; New York
PB  - Routledge
KW  - Strategic planning
N1  - 	Preface --
Nonmarket strategic management from a theoretical perspectives --
Genesis of the nonmarket field --
Advancing the nonmarket environment : expanding institutions, issues, interests, and information --
Institutions : nature, context, and pressures --
Types of nonmarket institutions --
Stakeholder approach to nonmarket --
Nonmarket strategies : why-, when-, and how? --
Nonmarket resources and outcomes --
How it is done: nonmarket strategic management in practice --
Let them eat bugs : legitimacy and legislative priority in the dutch edible insect sector --
Merger and acquisition investigations in the european airline industry --
Nonmarket actions from the chemical industry : the case of Merck & Co --
The nonmarket actions from the oil industry : the case of Royal Dutch Shell --
Index
ER  -