Belk, Russell <br/><br/>
Qualitative consumer and marketing research /  
by Russell Belk, Eileen Fischer and Robert V. Kozinets. 
 - Los Angeles  Sage  2017 
 - vi, 234 pages:  illustrations;  25cm. 
<br/><br/>Getting started : how to begin a qualitative research project --<br/>Depth interviews --<br/>Ethnography and observational methods --<br/>Online observation and netnography --<br/>Data collection aids --<br/>Approaches to data analysis, interpretation and theory building for scholarly research --<br/>Analysis, theory and presentation for managers --<br/>Presenting, disseminating, and sharing --<br/>Final thoughts. 
<br/><br/> Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research 
<br/><br/><label>ISBN: </label>9780857027672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumers--Research.<br/>Qualitative research.
<br/><br/><label>Dewey Class. No.: </label>658.83