TY  - BOOK
AU  - Pearson,Stewart
TI  - Building brands directly: Creating business value from customer relationships 
SN  - 0814766188
U1  - R658.84 
PY  - 1996///
CY  - Washington
PB  - New York University
KW  - Direct marketing
KW  - Advertising, Direct mail
KW  - Customer relations
KW  - Brand name products, Marketing
ER  -