pt. I. The values-based view on innovation -- 1. Innovation and its management based on values and normative orientations -- 2. Concepts of values and integrated management -- 3. Values-based innovation -- pt. II. Innovation in processes, products, services, business models, and values-based networks -- 4. Values-based instrumental innovation in processes, products, and services -- 5. Values-based strategic innovation in business models -- 6. Values-based normative innovation in organisations and networks -- pt. III. Values-based facilitation and management methods -- 7. Values-based innovation methods and methodology -- Epilogue. Innovating by what we care about.