Al Ries <br/><br/>
Positioning: The battle for your mind 
by Al Ries, Jack Trout 
 - Chennai  McGraw Hill  2018 
 - XII, 246p.  Illustrations:  21*18 cms. 
<br/><br/><label>ISBN: </label>9780070533752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)<br/>BUSINESS & ECONOMICS -- Advertising & Promotion.
<br/><br/><label>Dewey Class. No.: </label>659.111