TY  - GEN
AU  - Al Ries
AU  - Jack Trout
TI  - Positioning: The battle for your mind
SN  - 9780070533752
U1  - 659.111 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill
KW  - Positioning (Advertising)
KW  - BUSINESS & ECONOMICS -- Advertising & Promotion
ER  -