Kotler, Philip  <br/><br/>
Marketing management  
by Philip Kotler and Kevin lane Keller 
 - 15 
 - New Delhi  Pearson  2018 
 - xxvi, 756 pages;  Illustrations;  25 cms 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer behavior<br/>Marketing<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.8