Ian Chaston <br/><br/>
Entrepreneurial Marketing: Sustaining Growth in All Organisations  
by Ian Chaston 
 - 2nd ed 
 - UK  Macmillan  2016 
 - xii, 388 pages;  illustrations:  24 cm. 
<br/><br/>1. Entrepreneurship and Market Conventions<br/>2. Understanding the Conventional Competitor<br/>3. Planning and Visioning<br/>4. Entrepreneurial Marketing Strategy<br/>5. Identifying Entrepreneurial Opportunities<br/>6. Entrepreneurial Competence<br/>7. Innovation<br/>8. Technology <br/>9. Entrepreneurial Promotion<br/>10. Online Promotion<br/>11. Social Media<br/>12. Blogs, Tweets and Apps<br/>13. Entrepreneurial Pricing and Distribution<br/>14. Entrepreneurial Service Marketing<br/>15. B2B Marketing<br/>16. Small Firm Entrepreneurship<br/>17. Public Sector. 
<br/><br/> Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. 
<br/><br/><label>ISBN: </label>9781137500908 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.<br/>Entrepreneurship.
<br/><br/><label>Dewey Class. No.: </label>658.802