TY  - GEN
AU  - Warren Berger
TI  - A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
SN  - 9781632861054
U1  - 658.403 
PY  - 2014///
CY  - USA
PB  - Bloomsbury
N2  - In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
ER  -