Kotler, Philip <br/><br/>
Marketing Management:  a south asian perspective / 
by Philip Kotler, Kevin Lane Keller and Abraham Koshy. 
 - 12th ed. 
 - New Delhi:  Pearson,  2007. 
 - 621p. 
<br/><br/><label>ISBN: </label>8131702006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT