TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Koshy,Abraham
AU  - Jha,Mithileshwar
TI  - Marketing Management: a south asian perspective 
SN  - 8131702006
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson
KW  - Marketing management
ER  -