Michelle Baddeley <br/><br/>
Behavioural economics 
by Michelle Baddeley 
 - UK  Oxford University Press  2017 
 - xviii, 148 pages;  Illustations:  17 cm. 
<br/><br/>1: Introduction<br/>2: Motivation and incentives<br/>3: Quick thinking<br/>4: Risky choices<br/>5: Taking time<br/>6: Social influences<br/>7: Personality and emotions<br/>8: Behavioural macroeconomics<br/>9: Behavioural public policy<br/>10: Behavioural economics: future prospects<br/>References<br/>Further Reading<br/>Index 
<br/><br/> Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.  
<br/><br/><label>ISBN: </label>9780198754992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behavioural Economics
<br/><br/><label>Dewey Class. No.: </label>330