TY  - GEN
AU  - Michelle Baddeley
TI  - Behavioural economics
SN  - 9780198754992
U1  - 330 
PY  - 2017///
CY  - UK
PB  - Oxford University Press
KW  - Behavioural Economics
N1  - 1: Introduction
2: Motivation and incentives
3: Quick thinking
4: Risky choices
5: Taking time
6: Social influences
7: Personality and emotions
8: Behavioural macroeconomics
9: Behavioural public policy
10: Behavioural economics: future prospects
References
Further Reading
Index
N2  - Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
ER  -