Entrepreneurship: A Very Short Introduction
by Paul Westhead
- UK Oxford University Press 2013
- xviii, 154 pages: Illustrations; 16 cm.
1: The importance of entrepreneurship 2: Discovering and creating opportunities 3: Exploiting opportunities 4: Entrepreneurs' context 5: Entrepreneurial thinking and learning 6: Forms of entrepreneurial ventures 7: The future
A guide to what entrepreneurship is and why it is important Considers the factors that affect the entrepreneurial process Looks at the array of organizational modes in which entrepreneurship takes place Explores the role entrepreneurship plays in a successful market economy Part of the Very Short Introduction series - over six million copies sold worldwide