TY - GEN AU - Paul Westhead AU - Mike Wright TI - Entrepreneurship: A Very Short Introduction SN - 9780199670543 U1 - 338.04 WES PY - 2013/// CY - UK PB - Oxford University Press KW - Entrepreneurship N1 - 1: The importance of entrepreneurship 2: Discovering and creating opportunities 3: Exploiting opportunities 4: Entrepreneurs' context 5: Entrepreneurial thinking and learning 6: Forms of entrepreneurial ventures 7: The future N2 - A guide to what entrepreneurship is and why it is important Considers the factors that affect the entrepreneurial process Looks at the array of organizational modes in which entrepreneurship takes place Explores the role entrepreneurship plays in a successful market economy Part of the Very Short Introduction series - over six million copies sold worldwide ER -