TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Koshy,Abraham
AU  - Jha,Mithileshwar
TI  - Marketing management: a south asian perspective. 
SN  - 8131716830
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index
N2  - The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples
ER  -