TY  - GEN
AU  - Jeremy Moon
TI  - Corporate Social Responsibility: A Very Short Introduction
SN  - 9780199671816
U1  - 658.408 MOO 
PY  - 2014///
CY  - UK
PB  - Oxford University Press
KW  - Corporate Social Responsibility
N1  - 1: An idea whose time has come
2: The company level
3: National and international developments
4: The socialization of markets
5: CSR and new governance
6: Critical perspectives
7: Prospects and reflections
Further reading
Index
N2  - A guide to the main principles of corporate social responsibility (CSR)
Looks at how and why it was established and how it developed over time
Considers the role CSR has in Western business traditions as well as its international context
Explores the controversies and dynamics of CSR
Part of the bestselling Very Short Introductions series - over six million copies sold worldwide
ER  -