Aaker, David A <br/><br/>
Marketing research / 
by David A Aaker, V Kumar, George S Day. 
 - 9th ed. 
 - New Delhi:  Wiley,  2007. 
 - 774p. 
<br/><br/><label>ISBN: </label>9788126517916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK