TY  - GEN
AU  - K.Vaitheeswaran
TI  - Failing to Succeed: The Story of India’s First E-Commerce Company
SN  - 9789353040369
U1  - 381.1420954 VAI 
PY  - 2019///
CY  - New Delhi
PB  - Rupa Publications
N2  - You can get things right and yet go wrong. In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India- despite enjoying first-mover advantage- Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else- a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India.
ER  -