TY  - GEN
AU  - Howard Yu
TI  - How to thrive in a world where everything can be copied leap 
SN  - 9781541730663
U1  - 658.4012 HOW 
PY  - 2018///
CY  - New York 
PB  - BBS public affairs
N2  - Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?

In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors
ER  -