TY  - BOOK
AU  - Pocha,Fehangir S
ED  - Businessworld
TI  - The marketing whitebook, 2009-2010: marketers essential handbook 
U1  - 381.095405 
PY  - 2009///
CY  - New Delhi
PB  - Businessworld
KW  - Marketing
KW  - India
KW  - Periodicals
KW  - Statistics
KW  - Handbooks, manuals, etc
ER  -