Geoffrey G. Parker <br/><br/>
Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You/ 
by Geoffrey G. Parker 
 - 2018  W. W. Norton & Company  New york 
 - xv, 250 pages;  Illustrations:  20 cm, 
<br/><br/> An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.<br/><br/>Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?<br/><br/>These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business.<br/><br/> 
<br/><br/><label>ISBN: </label>9780393249132 
<br/><br/><label>Dewey Class. No.: </label>658.872 PAR