TY  - GEN
AU  - David Rogers
TI  - The Digital Transformation Playbook – : Rethink Your Business for the Digital Age
SN  - 9780231175449
U1  - 658.4062 ROG 
PY  - 2016///
CY  - Columbia
PB  - Columbia University Perss
N1  - Preface
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning
N2  - Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt
ER  -