The Swachh Bharat Revolution: Four Pillars of India's Behavioral Transformation
by Parameswaran Iyer
- Noida. HarperCollins 2019
- xxi, 251 pages; Illustrations: 22 cm.
On 15 August 2014, in his maiden Independence Day address to the country, Narendra Modi became the first Prime Minister of India to take on the national shame of open defecation. Launched a few weeks later, on Gandhi Jayanti, the Swachh Bharat Mission has come a long way over the past five years. India is now close to declaring itself an Open Defecation Free nation on 2 October 2019, the 150th birth anniversary of the Father of the Nation. The Swachh Bharat Revolution looks at all that went into making this remarkable transformation happen, and how a nation of over a billion people led the largest people's movement in the world to make the impossible possible. This is a compendium of essays - with names such as Arun Jaitley, Amitabh Kant, Ratan Tata, Sadhguru, Amitabh Bachchan, Akshay Kumar, Tavleen Singh, Bill Gates and many more, along with a message from Prime Minister Modi himself - that celebrates a historic national achievement.