Leading Digital: Turning Technology into Business Transformation/
by George Westerman, Didier Bonnet, Andrew McAfee
- Boston HBR Press 2014
- vi, 289p. Illistrations: 26cms.
"Copyright" -- "Contents" -- "Introduction: Are You Ready?" -- "Ch 1: What Is Digital Mastery?" -- "Pt 1: Building Digital Capabilities" -- "Ch 2: Creating a Compelling Customer Experience" -- "Ch 3: Exploiting the Power of Core Operations" -- "Ch 4: Reinventing Business Models" -- "Pt 2: Building Leadership Capabilities" -- "Ch 5: Crafting Your Digital Vision" -- "Ch 6: Engaging the Organization at Scale" -- "Ch 7: Governing the Transformation" -- "Ch 8: Building Technology Leadership Capabilities" -- "Pt 3: Back at the Office: A Leader's Playbook for Digital Transformation" -- "Ch 9: Framing the Digital Challenge" -- "Ch 10: Focusing Investment" -- "Ch 11: Mobilizing the Organization" -- "Ch 12: Sustaining the Digital Transformation" -- "Epilogue" -- "Appendix: Digital Mastery Self-Assessment" -- "Notes" -- "Index" -- "About the Authors."
Become a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
9781625272478
Information Technology - Management Strategic Planning Organizational change