TY  - GEN
AU  - Westerman,George
AU  - Bonnet,Didier
AU  - McAfee,Andrew
TI  - Leading Digital: : Turning Technology into Business Transformation/ 
SN  - 9781625272478
U1  - 658.4038 
PY  - 2014///
CY  - Boston
PB  - HBR Press
KW  - Information Technology - Management
KW  - Strategic Planning
KW  - Organizational change
N1  - 	"Copyright" --
"Contents" --
"Introduction: Are You Ready?" --
"Ch 1: What Is Digital Mastery?" --
"Pt 1: Building Digital Capabilities" --
"Ch 2: Creating a Compelling Customer Experience" --
"Ch 3: Exploiting the Power of Core Operations" --
"Ch 4: Reinventing Business Models" --
"Pt 2: Building Leadership Capabilities" --
"Ch 5: Crafting Your Digital Vision" --
"Ch 6: Engaging the Organization at Scale" --
"Ch 7: Governing the Transformation" --
"Ch 8: Building Technology Leadership Capabilities" --
"Pt 3: Back at the Office: A Leader's Playbook for Digital Transformation" --
"Ch 9: Framing the Digital Challenge" --
"Ch 10: Focusing Investment" --
"Ch 11: Mobilizing the Organization" --
"Ch 12: Sustaining the Digital Transformation" --
"Epilogue" --
"Appendix: Digital Mastery Self-Assessment" --
"Notes" --
"Index" --
"About the Authors."
N2  - Become a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy
ER  -