TY  - GEN
AU  - Katrin auspurg
AU  - Thomas Hinz 
TI  - Factorial survey experiments
SN  - 9781452274188
U1  - 300.723 
PY  - 2015///
CY  - New Delhi
PB  - Sage
N1  - 1. Introduction    2. Why and When to Use Factorial Survey Methods    3. Setting Up the Experimental Design    4. Setting Up the Survey    5. Data Analyses    6. Further Aspects    7. Concluding Remarks
N2  - Filling a gap in the literature of the field, this first-of-its-kind book provides researchers with a practical guide to using the factorial survey method to assess respondents’ beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli (“vignettes”) that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, the authors guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the “how-tos” of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools.



ER  -