Tuten, Tracy L.  1967 <br/><br/>
Social media marketing 
by Tracy L. Tuten and Michael R. Solomon 
 - New Delhi  SAGE Publications India  2018 
 - xxi, 423pages:  Illustrations;  25cm. 
<br/><br/>Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter 3. Network Structure and Group Influences in Social MediaPart II: Social Media Marketing Strategy and PlanningChapter 4. Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart III: The Four Zones of Social MediaChapter 6. Social CommunityChapter 7. Social PublishingChapter 8. Social EntertainmentChapter 9. Social CommercePart IV: Social Media Data Management and MeasurementChapter 10. Social Media AnalyticsChapter 11. Social Media MetricsPart V: Social Media Marketing in PracticeCase Zone: 10 Case StudiesSample Social Media Marketing Plan: GONOW Vacations 
<br/><br/> Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter 3. Network Structure and Group Influences in Social MediaPart II: Social Media Marketing Strategy and PlanningChapter 4. Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart III: The Four Zones of Social MediaChapter 6. Social CommunityChapter 7. Social PublishingChapter 8. Social EntertainmentChapter 9. Social CommercePart IV: Social Media Data Management and MeasurementChapter 10. Social Media AnalyticsChapter 11. Social Media MetricsPart V: Social Media Marketing in PracticeCase Zone: 10 Case StudiesSample Social Media Marketing Plan: GONOW Vacations 
<br/><br/><label>ISBN: </label>9781526423870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media -- Economic aspects.<br/>Online social networks -- Economic aspects.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872 TUT