Kotler, Philip <br/><br/>
Principles of marketing /  [Book with CD] 
by Philip Kotler, Gary Armstrong. 
 - 8th ed. 
 - New Delhi:  Prentice-Hall,  1999. 
 - 635p. 
<br/><br/><label>ISBN: </label>8120314905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT