Aaker, David A <br/><br/>
Advertising Management / 
by David A Aaker, Rajeev Batra, John G Myers. 
 - New Delhi:  Prentice Hall,  1995. 
 - 593p. 
<br/><br/><label>ISBN: </label>8120307909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / AAK