TY  - BOOK
AU  - Aaker,David A
AU  - Batra,Rajeev
AU  - Myers,John
TI  - Advertising Management
SN  - 0130141011
U1  - 659.1 
PY  - 1992///
CY  - New Jersey
PB  - Prentice Hall
KW  - Advertising
KW  - Management
ER  -