Porter, Michael E. <br/><br/>
Competitive strategy:  techniques for analyzing industries and competitors / 
by Michael E. Porter 
 - New York:  Simon and Schuster,  2004. 
 - xxviii, 396p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/> In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development. 
<br/><br/><label>ISBN: </label>9780743260886  INR 899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Industrial management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658  / POR