TY  - BOOK
AU  - Belch,George E
AU  - Belch,Michael A
AU  - Purani,Keyoor
TI  - Advertising and promotion: An integrated marketing communications perspective 
SN  - 0070144966
U1  - 659.1 
PY  - 2007///.[2010]
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references (p. [990]-1027) and indexes
ER  -