Kellogg on marketing:  The Kellogg marketing faculty northwestern university / 
edited by Dawn Iacobucci. 
 - New York:  John Wiley,  2006. 
 - xx, 427p.:  ill. 
<br/><br/><label>ISBN: </label>8126507039 9788126507030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy<br/>Brand positioning<br/>Quantitative marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / IAC