TY  - BOOK
AU  - Iacobucci,Dawn
TI  - Kellogg on marketing: The Kellogg marketing faculty northwestern university 
SN  - 8126507039
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - John Wiley
KW  - Marketing Strategy
KW  - Brand positioning
KW  - Quantitative marketing research
ER  -