TY  - BOOK
AU  - Mohr,Jakki J.
AU  - Sengupta,Sanjit
AU  - Slater,Stanley F.
TI  - Marketing of High-Technology Products and Innovations
SN  - 9788131761076
U1  - 620.00688 
PY  - 2011///
CY  - Noida
PB  - Pearson
KW  - High technology industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -