TY  - BOOK
AU  - Alice Tybout
TI  - Kellogg on branding: the marketing faculty of the Kellogg School of management 
SN  - 9788126510276
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Wiley India
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Management
N1  - Includes index
N2  - Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability
ER  -