Shainesh, G. <br/><br/>
Customer relationship management :  a strategic perspective / 
by G Shainesh and Jagdish N Sheth. 
 - New Delhi :  Macmillan,  2006. 
 - 198 p. 
<br/><br/><label>ISBN: </label>9789351381457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHA