Kotler, Philip.

Legends in marketing. Philip Kotler / Philip Kotler series editor, Jagdish N. Sheth. - New Delhi : Sage Publications, 2012. - 9 v. : ill. ; 26 cm. - Legends in marketing .

Includes bibliographical references.

v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.

9788132105190 (set of 9 vols.)


Kotler, Philip.


Marketing.
Marketing research.

658.8 / KOT.1-9