Legends in marketing. Philip Kotler /
Philip Kotler
series editor, Jagdish N. Sheth.
- New Delhi : Sage Publications, 2012.
- 9 v. : ill. ; 26 cm.
- Legends in marketing .
Includes bibliographical references.
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.