TY  - BOOK
AU  - Kotler,Philip
AU  - Sheth,Jagdish N.
TI  - Legends in marketing
T2  - Legends in marketing
SN  - 9788132105190 (set of 9 vols.)
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - Kotler, Philip.
KW  - Marketing
KW  - Marketing research
N1  - Includes bibliographical references; v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing
ER  -