Ariely, Dan <br/><br/>
Predicatably irrational:  the hidden forces that shape our decisions / 
by Dan Ariely 
 -  HarperCollins,  2010. 
<br/><br/><label>ISBN: </label>9780007368549  Rs. 350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Consumer behavior<br/>Consumers--Psychology<br/>Judgment<br/>SOCIAL VALUES
<br/><br/><label>Dewey Class. No.: </label>153.83  / AEI