TY  - BOOK
AU  - Zeithaml,Valarie A
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D
AU  - Pandit,Ajay
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Marketing
KW  - Service industries
KW  - Customer services
ER  -