TY  - BOOK
AU  - Bijapurkar,Rama
TI  - We are like that only: understanding the logic of consumer indian
SN  - 9780143065975
U1  - 381.33 
PY  - 2013///
CY  - New Delhi
PB  - Penguin books
KW  - India
KW  - Consumers
KW  - Consumption
ER  -