Lovelock, Christopher H. <br/><br/>
Services marketing:  people, technology, strategy/ 
by Christopher H. Lovelock 
 - 7th ed. 
 - New Delhi:  Pearson,  2011. 
 - 704p. 
<br/><br/><label>ISBN: </label>9788131759394  Rs. 730.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management	<br/>Service industries<br/>Professions<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV