TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy
SN  - 9788131759394
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing management	
KW  - Service industries
KW  - Professions
KW  - Customer services
ER  -