Aaker, David A. <br/><br/>
Strategic market management:  global perspectives/ 
by David A. Aaker and Damien Mcloughlin 
 - New Delhi:  Wiley India,  2014. 
 - 368p. 
<br/><br/><label>ISBN: </label>9788126548927  Rs. 529.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Strategic planning<br/>Marketing<br/>Industrial management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK