B2B brand management /
Business to business brand management
Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
- Germany Springer, c2006.
- xvi, 357 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9783540253600 Rs. 1495
Brand name products--Management. Brand name products--Case studies.