Kotler, Philip. <br/><br/>
B2B brand management / 
 Business to business brand management 
Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. 
 - Germany  Springer,  c2006. 
 - xvi, 357 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9783540253600  Rs. 1495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KOT