TY  - BOOK
AU  - Kotler,Philip
AU  - Pfoertsch,Waldemar
AU  - Michi,Ines
TI  - B2B brand management
SN  - 9783540253600
U1  - 658.827 
PY  - 2006///
CY  - Germany
PB  - Springer
KW  - Brand name products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -