Sarin, Sharad <br/><br/>
Strategic brand management for B2B markets :  A road map for organizational transformation / 
by Sharad Sarin. 
 - 1st ed. 
 - New Delhi :  Oxford<br/>University Press 
<br/><br/>Includes bibliographical references (p. [249]=253) and index. 
<br/><br/>Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands : the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating indian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts. 
<br/><br/><label>ISBN: </label>9788132105220 (PB) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management<br/>Branding (Marketing)--India<br/>Brand name products--Management.<br/>Brand name products--Management--India.<br/>Product management--India.<br/>Industrial marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / SAR